Gruffy gets a makeover.
Since the inception of GruffyGoat in the Fall of 2013, we’ve gone through several branding iterations and site redesigns, all with the sole purpose of recreating the same process for our own website that we offer our clients. What we’ve learned in the last 2 years is that less is more. GruffyGoat.com 3.0 is no exception.
We took out a lot of redundant, wordy explanation of what we do and how we do it, replacing it with an easy-to-read version of our story and process. We purposefully spent more time on what we said and less time on what it looks like. As a designer, that’s really hard to do. But like they say, beauty is more than skin deep. So if you look around the site, its minimalist design is intended to simply and subtly direct attention to where it’s needed.
We also spent some time keying in on the services we offer. We’ve learned that we cannot be the be-all, end-all solution to every need a client may have. However, we can be the central hub. We have awesome & talented friends who are experts in SEO, graphic design, social media and full-blown marketing strategies. We want to be the one-stop shop for our clients, without reinventing the wheel and trying to do it all on our own. When you try to do too many things, you may end up doing a lot, but you won’t end up doing anything really well.
As for our new logo, it was all about adding a little more personality to who we are. Having fun and working hard… it’s what we do. We love working with our clients and helping them achieve their online goals. That’s the message behind Gruffy’s new look… reliable, hard-working, fun with some subtle swagger – we hope you dig him as much as we do.
We’ve had the privilege of working with many new clients this past year – from lawyers to dentists and groomers to small mom & pops and marketing shops. It’s so great to be able to come alongside companies of all shapes and sizes and provide affordable website solutions and support. Once you’re on board with GruffyGoat, it doesn’t take long to understand our philosophy. Building & maintaining a website doesn’t have to be a complicated or costly venture. In a nutshell, that’s what separates us from all the rest and that’s the message we’ve tried to convey in our new branding and redesign.
By the way, if you’re new to GruffyGoat and haven’t heard the explanation behind our name, be sure to check out our About page and get to know us a little better. You can also like us on Facebook, follow us on Twitter or connect through any of the networks listed below.