As we discussed in our last post, white-label design and development services are a great way for marketing and advertising agencies to offer affordable web services to your customers. You gain the full benefits of a team of development professionals without adding infrastructure, personnel, or other overhead to your firm’s budget. You simply contract the service, pay a nominal monthly fee depending on your needs, and then deliver a creative value-add for your clients through your firm’s branding.

GruffyGoat provides robust white-label web development services to many of our customers. This has enabled them, in turn, to add those services to their firm’s portfolio as well as generate recurring revenue through monthly maintenance and hosting fees. To their clients, GruffyGoat is invisible; to the agency, we’re behind the scenes supporting their business and keeping things running smoothly so they can focus on more important tasks.

So, What Does GruffyGoat’s White-Label Service Entail?

Our sites are built on WordPress, one of the world’s best and most widely-used content management systems, with a user-friendly interface and lots of features and plugins to accommodate a vast number of configurations. We also offer a deep menu of affordable design themes bursting with style to supplement your creative team.

For a standard monthly fee*, you get…

• Daily site backups with auto-restore points
• Firewall and malware scanning
• Evercache technology and CDN-ready architecture
• SSL Certificate
• Ongoing WordPress framework and plugin updates
• Regular monthly uptime and update reporting
• High-capacity bandwidth (up to 2GB) and storage (up to 1GB) per site

*Our monthly fee is based on your hosting/migration needs, ecommerce compatibility, and required plugins for your site offerings.

We also provide scalable hourly support services, as needed.

How Much Do White-Label Sites Cost?

GruffyGoat’s ongoing hosting and support allows us to offer initial website builds at much lower prices. But lots of factors can contribute to the final price, including:

• The number and complexity of any site functions
• Total number of site pages
• SEO requirements/plugins
• Advanced customizations
• Bandwidth and storage needs

Standard pricing also assumes that the client provides all logos, content, branding, etc. We can provide those elements if needed, but additional creative services add to the final cost as well.

Am I Locked Into a Long-Term Commitment?

We only require hosting with us for the duration of the build. Once the site is complete, you can move the site anywhere you want. All our hosting plans are month-to-month and you’re never locked into a long-term contract. You can check out our terms for yourself.

What About Email Services?

You can either set up email at your own company’s domain, or GruffyGoat can provide email services for an additional setup and monthly fee.

How Does the Process Work?

We typically ask for 4–6 weeks to develop a website, but we’ve found that once we establish good workflow procedures with our white-label customers, our team can often build out sites within a 3–4-week timeframe (particularly when the designs stick to the Divi builder functionality). We can build sites in less time, but rush fees may apply.

1. Once a project starts, we build the home page first and then send it to you for review. We include two rounds of revisions during this first phase. 
2. Upon final approval of the home page, we build out the rest of the site. 
3. When complete, we send the full site back to you for review and an additional two rounds of revisions on the new pages.
4. Upon final approval, we launch the site and you are free to move the hosting to your preferred provider.

NOTE: Any out-of-scope design changes or revisions after we’ve received final approval on a process step may result in additional fees. 

The GruffyGoat team believes in good organization and total communication. We have a solid process in place to collect all the site assets together and keep you fully updated throughout the development process.

Contact us to learn more about our white-label services. We’d love to partner with you and your team, and be a development resource as you continue to grow your business!