You’ve Got 3 Seconds—Maybe Less
A few weeks ago, a client came to us with a site they’d “had built last year.”
It looked fine.
It technically worked.
They couldn’t figure out why leads were down.
We ran a quick check. The homepage took 7.2 seconds to load on mobile. That’s eternity in internet time.
Worse? The “Contact” button didn’t show up until second six.
That’s two seconds longer than the average attention span of a goldfish—or a TikTok user. Take your pick.
“But it looked fine on desktop.”
Of course it did. Everything looks fine on desktop when you’re sitting at your office with fast Wi-Fi, full battery, and zero distractions.
But here’s the thing:
- Your customers aren’t you.
- They’re not at a desk.
- They’re not on fiber internet.
- They’re checking your site in the school pickup line, with one bar of signal, on an iPhone 8 held together by a screen protector and hope.
And most likely—they’re on mobile.
Mobile accounts for over 60% of global web traffic (Exploding Topics).
Even worse? You’ve got about three seconds to make it count. According to research from BrowserStack, bounce rates jump 32% when a page takes just three seconds to load—and hit 90% by the five-second mark.
If your site drags, shifts, stutters, or hides the CTA behind a spinning loader—you’ve already lost them.
Why speed matters (even if you’ve never thought about it)
Google cares about speed. A lot.
Not because they’re obsessed with clean code (they are), but because slow sites are a bad user experience.
And bad experiences don’t get rewarded.
If you want the technical breakdown, this article from
Search Engine Journal explains how Google bakes site speed into your search ranking.
And if you’d rather skip the article, here’s the short version:
Fast = findable. Slow = buried.
But it’s not just about Google. It’s about the human on the other side of the screen who’s ready to buy, call, or book—and can’t, because your site is too slow to keep up.
What’s actually slowing things down?
It’s usually a combo platter of:
- Bloated website templates that drag in a thousand lines of unused code
- Gigantic hero images that were never compressed
- Cheap shared hosting plans from 2007 (look at you, GoDaddy! )
- 19 active plugins, 12 of which do nothing
- No caching, no cleanup, no one paying attention
And it’s not just old sites. You’d be amazed how many “new” sites have this stuff going on, too! You’d also be amazed how fast they get once we optimize them!
What we do differently (and quietly)
We don’t wait for someone to say, “My site feels slow.”
We build with speed in mind from the start—and monitor it along the way.
That means:
- No bloated templates
- Fast, modern hosting (yes, it matters!)
- Smart caching and asset handling
- Image compression built into the process
- Ongoing updates through our support plan
Most of the time, our clients never have to ask.
It’s already being handled—quietly, proactively, and built into how we work.
And when something slips through? We’re on it. Fast.
Think your site’s fine?
Cool.
So did that client from earlier.
Let us run a free check for you! If everything’s good, we’ll say so.
And if it’s dragging? We’ll help fix what’s actually broken instead of throwing another plugin at it.
We’re not here to fearmonger over milliseconds. Truly. But we do care about building sites that feel fast, solid, and trustworthy—because that’s what turns clicks into clients.
