SEO Plans Monthly

Start with a Roadmap.
Build with a Plan.

SEO can feel like a moving target. Between changing algorithms, rising competition, and endless to-dos, it’s hard to know where to start—or what’s actually working.

That’s why every GruffyGoat SEO plan begins with a Comprehensive SEO Audit & Setup. This one-time service gives you a clear, honest snapshot of how your site is performing and what it will take to improve.

From there, our Monthly SEO Plans take over—turning those insights into steady, meaningful progress. Whether you’re trying to build a stronger local presence or compete at a broader level, we’ll help you move the needle in a way that’s scalable and sustainable.

We don’t promise shortcuts. But we do promise clarity, transparency, and a team that actually cares about your results. That’s why we offer three tiers of support to meet you where you are and help you grow at your own pace.

Essential Plan

$1000/ Month
For businesses or organizations looking for a solid foundation and ongoing improvements in visibility.

Content Strategy & Writing

Monthly planning plus 1 SEO-optimized content asset (like a blog post, landing page, article, or case study). Includes formatting, light editing, on-site implementation, and repurposing suggestions for social or email.

Link Building Support

Strategic link targets provided monthly, with research-based suggestions to improve domain strength. Includes 1 high-authority backlink or referring domain built per month, sourced from credible industry-relevant sites.

Technical Maintenance

Ongoing monitoring and fixes for crawl errors, broken links, Core Web Vitals, and other site health issues.

Keyword & Competitor Tracking

Monthly check-ins on rankings, gaps, and key opportunities in your space.

On-Page SEO Fixes

Updates to metadata, headings, image tags, and content structure across core pages.

Business Listings

Ensure NAP (name, address, phone) consistency across key local directories. Bulk citation distribution and setup handled during the initial Audit & Setup phase, with ongoing checks to maintain accuracy.

Search Console Monitoring

Spot and flag indexing issues, visibility changes, and crawl errors.

Monthly Reporting

Keyword snapshots, traffic trends, and a clear summary of what’s been done.

Developer Time

Up to 1 hour/month for quick technical fixes like metadata, alt text, redirects, and minor on-page SEO changes.

Standard Plan

$1750 / Month
For teams looking to grow traffic, expand content, and improve local reach.
Includes everything in Essential, plus:

Content Strategy & Writing

Includes everything in Tier 1, with 2 tailored content assets per month. Strategy shifts from single-page performance to broader topic coverage and deeper keyword alignment across your site.

Link Building Support

Everything in Tier 1, plus expanded outreach strategy and ongoing refinement of link targets. Includes 2 high-authority backlinks per month, researched links obtained from credible, industry-relevant sources, to support both content and core pages.

Review Monitoring

Alerts and monitoring for Google, Yelp, Facebook, and more.

Monthly Check-In

Optional call to review progress and reset priorities.

Developer Time

Up to 2 hours/month for technical fixes and light implementation—like uploading blog posts, improving internal links, or building new pages.

Advanced Plan

$2500 / Month
For businesses ready to lead their space with a proactive, all-in SEO strategy.
Includes everything in Standard, plus:

Content Strategy & Writing

Includes everything in Tier 2, with 3 content assets per month and expanded topical planning. Designed to target a wider range of search terms, support pillar content or landing pages, and build long-term authority in your space.

Link Building Assistance

Everything in Tier 2, plus broader outreach and custom prospecting to support advanced content strategies. Includes 3 high-authority backlinks per month, researched links from trusted, niche-relevant sources, targeting both top-level and long-tail opportunities.

Live-Reporting Dashboard

Real-time keyword, traffic, and visibility tracking via Google Looker Studio.

Listings Insights & Optimization

Real-time local visibility tracking and strategy-driven updates.

Reputation Management

Includes review alerts, sentiment tracking, and custom responses to protect your brand.

Developer Time

Up to 3 hours/month for broader support, including content restructuring, landing page builds, schema updates, site speed improvements, or advanced tracking setup.

What Changes Between Plans?

All plans include the same core structure—technical audits, keyword research, content recommendations, and ongoing strategy. What changes as you move up is the level of content support, developer time, and optimization depth.
All plans include the same core structure—technical audits, keyword research, content recommendations, and ongoing strategy. What changes as you move up is the level of content support, developer time, and optimization depth.
Standard is for businesses actively trying to grow visibility. It adds ongoing content creation, expanded dev time, and reputation tracking to support stronger rankings.
Advanced is for sites competing at a higher level. It includes advanced content strategy, real-time reporting, expanded listings management, and deeper support across the board.
No matter which plan you choose, you’re not getting an automated service. We stay hands-on and involved, working alongside you each month to move your site forward.

Optional SEO
Add-Ons

If your SEO needs grow or shift over time, we can scale with you. Not sure what’s right for your goals? Tell us what you’re working toward, and we’ll help you map out the right mix of add-ons to support it.

Multi-location or advanced local SEO

Extra content (strategy + writing)

Full-service link building

Custom reporting dashboards

Review monitoring and response management

Investment & Timeline

SEO is a long game. We ask for a 6-month minimum, with 12 months recommended to see lasting results.

Months 1-3

Fixes, foundation, content plan

Months 4-6

Visibility gains, early ranking movement

Months 4-6

Growth, authority, content expansion

This is organic SEO. It’s not paid ads that disappear the second you stop spending. It’s long-term work that makes your site more competitive, more visible, and better aligned with what your audience is already searching for.

Most clients start seeing momentum around the 6-month mark, and many shift into a lighter maintenance phase after 12 months—where we keep things running, create strategic content, and adjust as needed without starting over.

We don’t believe in locking people into long contracts just to check a box. But we do ask for a 6-month minimum to do the work right and give it a chance to stick.

A Note About Results

We don’t guarantee rankings or traffic spikes—and no one should. Google’s algorithms, your competitors, and market changes all play a role.

What we do promise is consistent, strategic work that keeps your site in the best possible position to grow.

Why GruffyGoat?

We don’t offer one-size-fits-all SEO. We offer honest work, built on real data, tailored to your goals, and managed by people who actually know your site.

Our plans are grounded in strategy, not guesswork—and everything starts with your audit, so we know exactly what’s needed before we do anything else.

You’ll always know what we’re working on, why it matters, and what’s next. No fluff, no black-box tactics, no bloated reports.

If you’re tired of bloated retainers and vague promises, and just want SEO that’s clear, honest, and built to work—we’d love to be your partner. Ready to get started? Let’s talk.

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