Honest scope for honest money

Affordable Web Design for Small Businesses

"Affordable" is the most searched word in web design and the least defined. To a $299 template shop it means fast and gone. To us it means a site that fits your budget, does its job, and does not need rebuilding in eighteen months. We are a small web design and development company that has been building for small businesses since 2012. Starter sites begin at $1,500 and full builds at $6,000. Here is exactly what each one buys.

Who this is for
01

Your first real website

You are launching, or you have been getting by on a social page and a phone number. You want something that looks legitimate without spending money the business has not made yet, and you are hoping to find an affordable web designer who will still be around next year.

02

You hired the cheapest web designer you could find

A $500 site, a builder subscription, or one of the cheap web design companies that quote in a day and disappear in a month. It looked fine in the mockup, then broke on phones, then nobody answered the email. You would rather pay once and be done with it.

03

You have a budget, just not a big one

You know roughly what you can spend. You want a low cost web design option that is still custom to your business, and you want someone to tell you honestly what your number buys instead of a proposal built to quote you into a corner.

What's included

What our affordable web design services include

How much we build scales with your budget. These do not.

Custom Website Design

Designed for your business, not a template with your logo dropped into it. Even at the smallest scope, the layout is built around what you actually need visitors to do.

WordPress You Own

Outright. No code traps, no hostage hosting, no proprietary builder you can never leave. If you ever want to take the site elsewhere, you can.

Real Web Development

Standards-based development rather than a page builder stacked on another page builder. The same web developers who build your site are the ones who maintain it afterward, which is the difference between a cheap website and an affordable one.

Mobile-First Build

More than half your visitors will see the site on a phone. We design and build for that first, then scale up to desktop.

On-Page SEO Foundation

Page structure, meta information, and image optimization built in from the start, so the site is ready to be found rather than needing a rescue later.

Launch Testing and Training

Everything gets tested before it goes live, then we walk you through it so you are not lost the first time you need to change a phone number.

A Team That Stays

We are a small agency by choice, and we have been building websites for small businesses since 2012. More than 400 businesses keep their sites with us today. When you call, you get the people who built your site.

Let's define the word
01

The scope matches the budget.

We would rather build you four excellent pages than twelve thin ones. Tell us the number and we will shape the website design to fit it, or tell you plainly that it does not fit and point you at something that does.

02

The price is on the table before work starts.

A real scope and a real number up front. Nothing billed by surprise, no discovery invoice for a conversation, and no change order for something we should have asked about in the first place.

03

Paying twice is the most expensive way to save money.

Most of our clients came to us after hiring the cheapest web designers they could find. There is also a cost people forget: if your time is worth $40 an hour and you spend fifty hours wrestling a builder, you just paid $2,000 to do it yourself and you still have nobody to call.

04

There is a real person to call after launch.

Not a ticket queue in another timezone. The same small team that handled your web design and development, still here six months and six years later.

Featured work

Real budgets, real businesses

See More Work
Give2Asia website mockup

Give2Asia

  • Advanced Forms
  • Custom Integrations
  • E-Commerce
  • Corporate
  • Non-Profit
  • Design
  • Development
  • Ongoing Support
  • Web Hosting & Maintenance
  • Marketing
  • Content Strategy
  • Development
  • Ongoing Support
  • SEO
  • Web Hosting & Maintenance
Why people call us second

We have taken this call a hundred times

We worked with GruffyGoat over the new year to produce our new website. We were so happy with the result, but also their customer service! They were so fast to respond, always helped with anything, and had great tutorial videos to help you learn how to navigate the backend of your site. I highly recommend them!

GGaby Housemanvia Facebook

The team at Gruffy Goat is fantastic. They deliver a truly great product for a highly competitive pricing model and are attentive and collaborative throughout the entire process of developing and launching a new website. I wholeheartedly recommend them and look forward to continuing our business relationship!

AAdam Wilenskyvia Facebook

I used Gruffy Goat for our website and it was a great decision. The team was able to build a great website that catered to my business's specific needs. Any requests and edits I needed they were right on top of it. Thanks, Gruffy Goat!

MMajor Bauknightvia Facebook

GruffyGoat has been an incredible partner in helping us deliver a seamless digital experience. Their reliability and expertise allow us to focus wholeheartedly on our mission of redefining healthcare, with sites that support our clients and patients alike. Thank you for six years of support, and looking forward to many more!

PProactive MDvia LinkedIn

We also found the Gruffy Goat Team by accident and we were not disappointed. Gruffy Goat has taken the worry off of us and moved our organization's online presence to a new level. Gruffy Goat came to our rescue when we were faced with a forced moved to a new website that required complicated features and included the installation of a new Learning Management System (LMS). We asked for a sleek, modern, easy to navigate design and they delivered. We have a large number of users dependent on our website for Continuing Education and our NEW custom-built LMS is certainly appealing to our learners. We highly recommend the Gruffy Goat team!

AAnnette Hodgesvia Google

I found Gruff Goat by accident but am so VERY glad that I did. Working with them for the re-do of my business' site was friendly, responsive and smooth from start to finish. The new site looks so beautiful, I think it may have even surpassed my hopes for it! I also appreciated the soapbox video I was given from Will and his very kind & complimentary words about my site, Where can I get a Gruffy Goat T-shirt to continue plugging you guys out here on the west coast?

AAnn Reynoldsvia Google

Our firm, a boutique mutual fund company located in upstate New York, began working with GruffyGoat during the summer and they have exceeded our expectations in every way. They delivered our new website ahead of time, they were incredibly accommodating and receptive as we went through the design phase and the team continues to be highly responsive and available as needed.

AAlicia Laschvia Google

I have worked with the Gruffy Goat team on building multiple websites and have been extremely happy with every project. The team is amazing, very responsive and accommodating. I would recommend them to anyone I know who is looking for high quality work and service!

DDaniel Lopezvia Google

Gruffy Goat is a team of caring and exceptional experts! And they can relate to other humans well (even those like myself who have no web design skills). The site that they created for us is perfect!! Their level of knowledge and ability to make recommendations and optimize accordingly are all exceptional. I thoroughly enjoyed (and felt grateful to have) the designers and other team members. And...to top it off, the work with Support has also been timely and excellent. I can only say positive about this company and their team. They are TOP NOTCH!!

LLisa Gravelvia Google

What an amazing company to work with! They made the process so seamless and easy! I was beyond stressed about the development of my website and the way they broke everything down for me and made it a reality was amazing. Cannot thank the Gruffy Goat crew enough!

DDanyelle Castrovia Google

Our agency used Gruffy Goat to help us re-envision our website. The final product is a site that looks and feels far better than its previous iteration. The team assigned to our project fluidly communicated and collaborated with us throughout the entire process, from ideation to launch. We're very pleased!

JJoey Hallvia Google

We very much enjoyed working with GruffyGoat to design and develop our website at If Given A Chance. I've worked with many website developers over the years and this was by far the best experience. Every member of the team, from the account manager to the content and design experts, was so helpful! And the best of all was their development process, which stayed on track and provided excellent tools for giving feedback and making changes as we went through the revisions. I highly recommend this company!

PPeg Maddocksvia Google

This has been the best experience designing a website I have ever had as a marketer. I’ve worked with many companies over the years on website design for clients and this by far is the most amazing experience I have ever had. Hannah is amazing and love working with her and her ideas and constant communication. You and your team are the only company I will use going forward. It’s been a pleasure and they nailed my website it looks and feels like me and my mission.

CCarolyn Dobsonvia Google

This team has been patiently working with my team to get this beautiful production done. The end result was a very custom website to my exact specifications! I couldn’t be happier. Sometimes it pays to give someone a chance even if you’re not sure they can handle your industry. They took every step to understand this ever evolving industry and I feel they nailed it. Sydney, thank you so much for dealing with me and Alexis on this project. I know we were not the easiest to work with! I look forward to continuing our relationship and as this industry continues to evolve, you will be there to bring us up to date.

RRejuvenate Staffvia Google

By way of background, I have never created a website and my team nominated me to lead the task. With this in mind, I found GruffyGoat to be thoughtful and professional from start to finish. They created a clear and concise proposal so we knew exactly what the costs were for each deliverable and the accompanying timeline. I found their project managers to be friendly, engaging and knowledgeable while also managing my expectations by politely informing me when my requests were beyond the scope of our agreed upon proposal. Lastly, their developers created a "how to video" for us so we can manage our own site. We love the final website and highly recommend GruffyGoat.

JJim Rocchiovia Google

Gruffy Goat is fantastic! They always deliver a quality end product, on time and on budget. Plus, they are fun people to work with. Highly recommend.

CCaroline Jenningsvia Google

Gruffy Goat was exceptional in getting my practice's website off the ground and running! They were always quick to respond to questions and very professional! I couldn't be happier with the results.

SScott Nebelvia Google

I had an A+ experience with Gruffy Goat and I am thrilled with the website they created for my business. I had never created a website before and they 'held my hand' at every step: they offered a big picture view of the process, helped me select a theme, and consult with a content expert to organize my ideas into distinct web pages. I was impressed and delighted as I saw each page coming together and they made it easy to request edits or discuss options when I wasn't sure about a certain layout. The team struck a perfect balance of keeping me moving while respecting that I like to review content thoughtfully. Between the white-glove experience and the fabulous end product, I feel the pricing is extremely reasonable. I wholeheartedly recommend Gruffy Goat!

AAllison Baronvia Google

We worked with GruffyGoat to redesign our corporate website and they were fantastic. Their process to complete a new/website redesign is clear, straightforward and understandable. No billing surprises or misunderstandings on charges. They were easy to work with, eager to help us address any challenges we encountered, and patient with our litany of edits and small direction changes. The charges for out-of-scope work were fair and were and agreed to upfront, so again, no suprises. We'd certainly work with them again.

MMark Baumanvia Google

Great experience working with the Gruffy Goat team! Excellent execution of our custom website redesign project per our specifications. They were professional and very communicative throughout the process. The proposal was clear and detailed and they delivered the results we were looking for. Highly recommend!

CChristine Fitzpatrickvia Google

It was an absolute pleasure working with the GruffyGoat team. When it comes to support, they are top notch from beginning to end. They are very attentive and kept me updated at all times as to where the project was. The process was very smooth and the work speaks for itself… the website looks fantastic. I look forward to working with them, and you should too! I highly recommend!

JJason Jonesvia Google

I loved working with the Gruffy Goats! They rock the web design world! They work extremely hard and fast for you and with you. They are not only extraordinarily talented, but they know just what to say to encourage, inspire, motivate, coach, and gently-but-firmly nudge you along the creative process. The result: your own unique, effective, eye-popping web site. WOW! What a rush! And full speed ahead you go! Their professionalism exceeds all expectations! They do what they say they're going to do and when they say they're going to do it. Amazing, right? Look up. You'll see the Gruffy Goats reigning at the top of the mountain!!!!

LLeslie Van Romervia Google

I had the pleasure of working with GruffyGoat on the redesign of the Path Medical website, and I can't recommend them highly enough!⭐️ From start to finish, the team was professional, attentive, and dedicated to delivering a website that truly represents our brand and mission. Hannah, our project manager, was an absolute superstar. She kept us informed and up-to-date throughout the entire process, making sure everyone was on the same page and that our vision was being brought to life. She was always available to answer our questions, and her communication was top-notch. Will and the design team were also amazing. They took all of our feedback and ideas and turned them into a website that exceeded our expectations. Their attention to detail and creative expertise were evident in every aspect of the design. In the end, we couldn't be happier with the final product. The new website is modern, user-friendly, and perfectly reflects our brand. Thank you, GruffyGoat, for a job well done! We look forward to working with you again in the future.

EErin Alexandervia Google

I own an established home building company and decided to take a chance on a website design firm that didn't specialize in working with builders to create the 3rd new version of our website. I could not have made a better decision. Everyone at Gruffy Goat was outstanding and probably the best communicating group I have ever done business with. Their pricing is reasonable and their work quality, turnaround and communication is fantastic. I HIGHLY recommend Gruffy Goat if you need a new website built.

SSteve Sagersonvia Google

Gruffy Goat is an exceptional web design company that created a stunning and functional website for my business. Their attention to detail, professionalism, and commitment to client satisfaction sets them apart from the competition. Gruffy Goat has also been exceptional in providing post-launch support. They have been proactive in ironing out any kinks and promptly resolving any issues that have come up. I cannot recommend them highly enough.

HHilary Winfieldvia Google

Not only did Gruffy Goat go above and beyond my expectations, but they are SO much fun to work with and are extremely responsive and helpful! I highly recommend them to any company needing a website!

JJoshua Whitevia Google

Nathan and the team were terrific work with. Both knowledgeable and customer focused, they delivered a terrific end product for us.

BBlair Primisvia Google

GruffyGoat was/is excellent to work with. From our initial informational call to the entire design process, the team was responsive, knowledgeable, and understanding of our needs. We look forward to working with them going forward with our site maintenance.

IInfo Kormylovia Google

Incredible service! Had a great experience with GruffyGoat. They provide great service and are always responsive to our needs. Their solutions are also affordable which is great for small business. Highly recommend!

CCurtis Hearnvia Google

We recently partnered with Gruffy Goat to redesign and update our website, and I couldn’t be more pleased with the results. From our very first conversation, their team was attentive, collaborative, and genuinely invested in understanding our brand and goals. They delivered a modern, user-friendly site that not only looks great but also performs well on both desktop and mobile. They helped us streamline our content, improve SEO, and create a layout that’s both professional and easy to navigate. The project stayed on track, communication was clear and consistent, and any feedback we had was implemented quickly. It’s rare to find a partner that combines creative talent with technical know-how and solid project management — but they nailed it. I highly recommend the Gruffy Goat team to any business looking to elevate their digital presence.

AAmy D'Angelovia Google

Gruffy Goat was referred to me by another website company, and I am so glad they did! I needed a quality website fast and they delivered/exceeded my expectations! From start to finish, they were very professional, quick to respond/provide updates, and produced a beautiful custom site! I cannot recommend them enough! - Cait Myers

CColby Myersvia Google

We chose Gruffy Goat to revamp our website, and we're very happy with both the service we received, and our new website that is live. We provided the copy and really leaned on Gruffy Goat to take control of the design and development-aspect, and we're truly thrilled with the end result - a massive upgrade at a fair cost. Our Client Success Specialist, Mollie, was responsive and generally a pleasure to work with. Easy 5/5 stars for Gruffy Goat on this project.

TTj Remillardvia Google

I used GruffyGoat to convert my website from Square Space to a WordPress site. I really enjoyed working with them and they took good care of me, walking me through every aspect of the process. From the initial creative and conceptual conversations to getting everything set up on the backend for SEO and tracking my ads, they have been top notch. Fully recommend!

AAndy Williamsvia Google

GruffyGoat and team were so responsive during the whole process. We had no idea where to start in choosing a logo, colors or creating a website. They asked the right questions, sent us mock ups, took our feedback and narrowed it down. We now have a brand, logo and website that feels like us! Thanks so much!

CCara Calhounvia Google

We selected Gruffy Goat to redesign our website. From start to finish they were excellent to work with: really listening to our needs, adapting and adjusting as needed, working with our timeline, and ultimately creating a website that is designed beautifully and that we are really proud of. We couldn't have asked for a better team to work with!

EEmerging Worldvia Google

Gruffy Goat does amazing work and they were so easy to work with! Kaitlin was so patient with me, answered all of my questions and made sure I knew where we were in the seamless process. I highly recommend them for anyone interested in getting a new site!

HHaley Burgessvia Google

I spent far too much time without my own website, anticipating an extremely overwhelming process that I wouldn't be able to manage. Finally, I contacted Gruffy Goat. The initial phone call changed my perspective. I immediately became optimistic, excited and there was no turning back. The entire process, the entire Griffy Goat team and the entire experience have all been a pleasure. The results are outstanding. I know that my site is in professional hands and I have a strong, dedicated support team. Thank you, Gruffy Goat!!

RRichard Shalulyvia Google
The process

What it looks like to work with us

A smaller build moves faster, but the path is the same one every project follows.

Kickoff

Tell us your budget and we will tell you what it buys. A straight answer, a real scope, and a price before any work starts.

Strategy

Smaller budgets still get strategy, it just looks different. We map the handful of pages you actually need, decide what each one has to do, and cut everything that doesn't earn its place.

Content

We get your words sorted. The copy on your site does more work than the design does, so we help you shape it rather than skipping it.

Design

Custom website design in rounds. You see the work as it comes together and we refine until it is right. Rounds, not unlimited revisions, because unlimited is how projects never launch.

Development

We handle the web development on WordPress you own, test it on real phones, and lay the SEO foundation into the build rather than bolting it on afterward.

Launch

Final QA, search engine submission, training, and go-live. Then you move onto a Partnership Plan so there is always someone to call.

A starter site typically runs 3 to 5 weeks. A full small business build runs 8 to 12 weeks from kickoff to launch. Timelines move with feedback and revisions.

No smoke & mirrors

FAQ's about our affordable web design services

Still not sure what your budget buys?

For a small business, $1,500 sits at the very bottom of the professional range. With us it buys a clean, custom-branded starter site built to grow. It does not buy a ten-page custom build with strategy and copywriting. Anyone who tells you it does is describing a template.
Most small businesses should budget $4,000 to $15,000 for a site built around their goals rather than a template. A focused starter site can land between $1,500 and $2,500 when the scope is honest. Ongoing hosting and support runs $175 a month and up.
Usually a prebuilt theme with your logo and colors dropped in, two rounds of small edits, and a handoff. That can be the right call for a very simple site. What it does not include is mobile testing, a content plan, or anyone to call when the contact form stops sending. The cheapest web designers are cheap because those steps are the ones they skip.
Some are excellent and some are a rebuild waiting to happen. The tell is not the price, it is whether the scope is written down. An affordable web design company that gives you a fixed scope, a fixed number, and a name to call afterward is worth more than a cheaper quote with none of those things.
Cheap describes the price. Affordable describes the fit. An inexpensive website is not the same thing as a disposable one, and the cheapest web designers are usually cheap because of what they leave out rather than what they charge. Affordable web design means the scope was matched to the budget on purpose, so nothing important got quietly removed to hit a number.
Yes. Design and development are the same engagement here, not two invoices. Plenty of businesses go looking for affordable web developers and designers separately and end up managing the handoff themselves. Every build here includes the actual development work: WordPress you own outright, standards-based code, real device testing, and the SEO foundation laid in as we build rather than added afterward.
Three ways, and only one of them is honest. They reuse a template, which is fine if they tell you. They cut the invisible work, which is testing, content, and support. Or they quote low and make it back on change orders. We keep prices reasonable the fourth way, by shrinking the scope instead of the quality and saying so up front.
No. Every site we build is designed for the business it represents. We keep prices reasonable by matching scope to budget, not by starting from someone else's layout.
Yes, and that is the point of the starter site. It is built on WordPress you own, on a structure that expands into a full site when your business is ready, without throwing the first version away.
You can, and for some businesses it is the right call. The honest question is what your time is worth and what happens when something breaks. If you would rather run your business than learn a builder, and you want a phone number to call, that is what you are paying us for.
Every client moves into a Partnership Plan: managed WordPress hosting, monthly updates, security, backups, and discounted support time from the team that built the site. Starting at $175 a month, month to month.
Pick your starting point

Tell us your budget. We'll tell you what it buys.

That is the whole first conversation. A straight answer, a real scope, and a price before any work starts. If we are not the right fit, we will say so and point you somewhere that is.

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