Healthcare web design

Medical Website Design and Support for Practices and Clinics

Patients check your website before they call, and most of them do it on a phone. It has to load fast, read clearly, work with a screen reader, and get someone to the right location, provider, or form in two taps. Our medical website design work covers independent practices, specialty clinics, and multi-location healthcare groups, and we have supported enough of them to know what the front desk actually needs. We don't hand it off at launch and disappear.

Who this is for
01

Independent practices and specialty clinics

Ophthalmology, dermatology, dental, physical therapy, family medicine. Physician website design comes down to the same thing every time: show providers, locations, hours, and insurance clearly, and make the phone ring for the right reasons.

02

Multi-location groups and employer health centers

Many locations, a careers pipeline, related properties that need to connect back to the parent. At that size healthcare website design is infrastructure, and it needs a partner who treats it that way.

03

Practices whose web vendor stopped answering

The site is fine, or was, but nobody returns the call, the admin login is a mystery, and a simple update takes three weeks. Most practices who come to us looking for a new medical web design company started right here.

What's included

What a medical practice website has to get right

A practice site is a front desk that never closes. In medical web design the parts that matter are not the parts agencies usually show off in a portfolio.

Provider and location pages patients actually use

Photos, credentials, what each provider treats, which location, how to book. Structured so Google shows the right doctor for the right search.

Accessibility built in, not bolted on

WCAG 2.1 AA markup, keyboard navigation, contrast, and screen-reader testing. HHS now requires that standard for practices taking federal funds, and an overlay widget does not get you there.

Patient privacy by design

There is no certificate for HIPAA compliant website design, only whether protected health information touches the site. We keep it off yours. Intake routes to HIPAA compliant forms from a provider who signs a BAA, and we review what you collect.

Scheduling and portal integration

Links, embeds, and single sign-on handoffs to the systems you already use, built so the patient never notices the seam. We integrate with the portal and scheduler you already pay for rather than pushing you onto something new.

Local search and reviews

Google Business Profile setup for each location, physician and clinic schema, and pages built for "near me" searches. We are in Greenville, South Carolina, so Upstate practices get local medical website design from a team in the same time zone.

Careers and hiring

ATS integrations and careers pages that route applicants where your team needs them, built for multi-location groups that hire constantly. Open roles stay current without anyone editing a page by hand.

Speed on a phone

Most patients arrive on mobile, often on a weak connection in a parking lot. We build and test for that first, then scale up to desktop, because a slow practice site loses the call before it happens.

Hosting, maintenance, and support after launch

Every practice site moves onto our Partnership Plan: managed WordPress hosting, tested updates, security monitoring, daily backups, and a real person to call. From $175 a month.

Our approach
01

We start with the patient's job, not the practice's org chart.

Find a doctor, check insurance, book, get directions, fill out intake. The navigation follows those jobs, in that order. Everything else sits one level down where it does not compete for attention.

02

We keep your website outside the compliance boundary.

We don't sign BAAs or sell HIPAA hosting, and most practices don't need us to. We route anything clinical to a form provider that does sign one, and we review what your forms collect so you aren't storing PHI you never needed.

03

Accessibility is a requirement, not a line item.

It is in every estimate because it is in every build. HHS set a WCAG 2.1 AA deadline of May 2027 for practices with 15 or more employees, and retrofitting accessibility after launch always costs more than building it in.

04

We stay.

A practice website is never done. Providers change, locations open, insurance lists move, forms break. The team that built it answers the phone years later. That is the plan for every practice we take on.

Selected work

Healthcare work we built and support

See All Our Work
Proactive MD has been a long-term client of GruffyGoat

Proactive MD

  • Custom Integrations
  • Healthcare
  • Design
  • Development
  • Ongoing Support
  • Web Hosting & Maintenance
Computer on desk showing a website

Path Medical

  • ADA Compliant
  • Corporate
  • Healthcare
  • Design
  • Development
  • SEO
What healthcare clients say

Medical practices we partner with

GruffyGoat has been an incredible partner in helping us deliver a seamless digital experience. Their reliability and expertise allow us to focus wholeheartedly on our mission of redefining healthcare, with sites that support our clients and patients alike. Thank you for six years of support, and looking forward to many more!

PProactive MDvia LinkedIn

This team has been patiently working with my team to get this beautiful production done. The end result was a very custom website to my exact specifications! I couldn’t be happier. Sometimes it pays to give someone a chance even if you’re not sure they can handle your industry. They took every step to understand this ever evolving industry and I feel they nailed it. Sydney, thank you so much for dealing with me and Alexis on this project. I know we were not the easiest to work with! I look forward to continuing our relationship and as this industry continues to evolve, you will be there to bring us up to date.

RRejuvenate Staffvia Google

Gruffy Goat was exceptional in getting my practice's website off the ground and running! They were always quick to respond to questions and very professional! I couldn't be happier with the results.

SScott Nebelvia Google

I had the pleasure of working with GruffyGoat on the redesign of the Path Medical website, and I can't recommend them highly enough!⭐️ From start to finish, the team was professional, attentive, and dedicated to delivering a website that truly represents our brand and mission. Hannah, our project manager, was an absolute superstar. She kept us informed and up-to-date throughout the entire process, making sure everyone was on the same page and that our vision was being brought to life. She was always available to answer our questions, and her communication was top-notch. Will and the design team were also amazing. They took all of our feedback and ideas and turned them into a website that exceeded our expectations. Their attention to detail and creative expertise were evident in every aspect of the design. In the end, we couldn't be happier with the final product. The new website is modern, user-friendly, and perfectly reflects our brand. Thank you, GruffyGoat, for a job well done! We look forward to working with you again in the future.

EErin Alexandervia Google

Incredible team, amazing product! If you are a business owner this is the team you NEED. No false promises, no smoke and mirrors, just quality results.

DDr. Laura Purdyvia Google
How it works

From first call to launch, and after

The path from first call to launch looks the same whether you are one office or nine. Healthcare web design services that stop at launch are the reason most practices end up calling someone like us.

Discovery

A short conversation about the practice, your locations, the systems patients touch, who holds your current logins, and what has been going wrong. If we can see the current site, we will take a first look before we talk numbers.

Strategy and content

Provider bios, services, locations, insurance, and forms, organized around what patients are trying to do. We write or edit the copy with you.

Design and build

Custom WordPress, accessible from the first template, fast on mobile, integrated with your scheduling and portal vendors.

Launch

Redirects from every old URL, Google Business Profile and schema updated, hosting moved to us if it is not already, and no downtime.

Ongoing

Maintenance and support kick in on the Partnership Plan. Updates tested before they go live, security monitoring, backups, and a support hour every month for the changes a practice always has.

Questions

Frequently asked questions

It depends on scope more than anything else, so we scope before we quote. What moves the number is how many locations and providers you have, whether you need new photography and copy, which systems the site has to talk to (portal, scheduler, ATS), and the accessibility work required to meet WCAG 2.1 AA. That last one is why a practice site sits above a standard small business build, and it is not optional for anyone taking federal funding. Hosting, maintenance, and support after launch start at $175 a month. Our website cost guide breaks down what drives cost generally.
A HIPAA compliant website is not really a product you can buy, and plenty of practices pay for HIPAA hosting they do not need. We do not sign business associate agreements and we do not host protected health information ourselves. What we do is keep the website outside your compliance boundary and help you get the rest right. Contact forms take a name, a phone, and a reason to call. Anything clinical routes to HIPAA compliant forms from a provider like Jotform that does sign a BAA. And we review what your forms ask for, because collecting protected health information you never needed is the mistake we see most often. That approach costs far less than moving an entire site onto HIPAA hosting, and it puts the compliance burden where it belongs.
Yes. Specialty does not change the fundamentals. Patients still need to find the right provider, confirm insurance, and book. What changes is the vocabulary, the photography, and which integrations matter. Dental website design leans on insurance and new-patient offers. Dermatology website design lives or dies on procedure pages and galleries handled carefully. A medical spa website design is closer to retail than to clinical. Veterinary website design needs a different kind of after-hours path. Chiropractor website design turns on recurring visits and intake paperwork. Optometrist website design has to serve medical and retail at once. Plastic surgery website design runs on galleries and consultation booking. Therapist website design is mostly trust and a low-friction first contact. We scope those differences per practice rather than pretending they don't exist.
Yes, and it is how many of our healthcare relationships started. We audit what is there, get the logins and domain sorted, move it to our hosting, and take responsibility from that point on. Here is how a switch works.
Yes, and for most practices it is now a regulation rather than a risk. HHS finalized a rule under Section 1557 of the ACA requiring patient-facing websites to meet WCAG 2.1 Level AA if you receive federal funding, which covers essentially anyone taking Medicare or Medicaid. The deadline is May 11, 2027 for practices with 15 or more employees and May 10, 2028 for smaller ones. We build to that standard on every project, and we do not install overlay widgets, which do not make a site compliant and have drawn complaints of their own. Here's more on what an ADA compliant website actually takes.
Yes. We are based in Greenville, South Carolina, and work with practices across the country. Everything runs over email, phone, and video, and the plan works the same either way.
Ask three things. Who handles it after launch, because most practice sites fail slowly rather than all at once. Whether they understand that the site sits outside your compliance boundary, or whether they'll promise HIPAA things they can't deliver. And whether accessibility is built in or added at the end, since healthcare sites draw more ADA complaints than almost any other category. A medical website design company that can't answer those clearly will hand you a nice-looking site that becomes your problem in month four.
Both, honestly. We're a small Greenville agency that works across industries, and healthcare website development is one of the areas we've done the most of. That cuts both ways. You don't get a team that only speaks healthcare, and you also don't get one that's never built an integration or a careers page before. If you want a firm that exclusively serves medical practices, those exist and we'll tell you so.
What comes next

Ready to talk about your practice site?

Tell us about the practice, the current site, and what has been getting in the way. We will tell you honestly whether we are a fit.

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